Thursday, March 13, 2014

Digit-al Dozen Does Brands--Case IH

Hi Everyone!  The title of today's post should really read, "There Ain't No John Deere Here"!!  I was born and raised in Racine, Wisconsin.  Home of the Case Tractor.  When we looked out at the fields growing up the tractors were red, nary a green and yellow tractor in sight.  I graduated from Case High School named after Jerome I Case the man behind Case Company.  today I work for Case IH right were the Case Magnum is manufactured every day.  

Today my brand is our company logo Case IH



Jerome I Case founded the company in 1844 as the Jerome I Case Threshing Company.  It operated under that name for nearly a century but by 1970 it was merely known as Case.  In 1999 Case merged with New Holland Agriculture to form CNH Global.  The company lives under 2 brands Case CE which is the world's third largest brand of construction equipment; and Case IH which is the world's second largest brand of agricultural equipment.

We manufacture the Magnum 340.  Let me tell you IT IS HUGE!  You need a ladder to get up into it!  It's quite a sight seeing several of these loaded up on a flat bed heading out for some lucky farmers out there.  During the company picnic in the summer you have the chance to climb up into one and a get a ride.  I haven't done it because I don't want someone staring at my huge rump trying to get up into the cab LOL!

Here's a pic of the Case Magnum 340


The Case Company, CNH and now Case IH is a long standing part of Racine, WI.  It's been here my whole life and I'm sure will be long after I'm gone.  I'm proud to represent a great company as part of my brands week!



Let's check out what everyone else did for their brand today!

8 comments:

  1. I'm sure these were popular at your work! Well done!

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  2. Ooh your line work is great! I must admit, I've never heard of CASE...where I'm from I think they use John Deere D: I'll have to tell everyone they're using the wrong brand ;)

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  3. These are wonderful! I did some international harvester nail art a while back since my Dad is a bit of a scout fantatic, glad to see I'm not the only one!

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  4. The lettering is so cool! I've never heard of CASE though!

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  5. This is very cool. And you did a great job!

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