Today my brand is our company logo Case IH
Jerome I Case founded the company in 1844 as the Jerome I Case Threshing Company. It operated under that name for nearly a century but by 1970 it was merely known as Case. In 1999 Case merged with New Holland Agriculture to form CNH Global. The company lives under 2 brands Case CE which is the world's third largest brand of construction equipment; and Case IH which is the world's second largest brand of agricultural equipment.
We manufacture the Magnum 340. Let me tell you IT IS HUGE! You need a ladder to get up into it! It's quite a sight seeing several of these loaded up on a flat bed heading out for some lucky farmers out there. During the company picnic in the summer you have the chance to climb up into one and a get a ride. I haven't done it because I don't want someone staring at my huge rump trying to get up into the cab LOL!
Here's a pic of the Case Magnum 340
The Case Company, CNH and now Case IH is a long standing part of Racine, WI. It's been here my whole life and I'm sure will be long after I'm gone. I'm proud to represent a great company as part of my brands week!
Let's check out what everyone else did for their brand today!